Launched in September 2012 , Bought By Many is a members-only service that revolutionised the insurance market by ‘making insurance social’. The business relies on collective demand and critical mass, helping communities buy insurance on better terms than they could get as individuals. The site makes it easy for its members to use social media and invite friends to join groups via popular social networks. Group rates are then negotiated by Bought By Many, securing great deals for the customers and generating business for the providers.
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