IG partnered with InvestYourWay, offering access to 85,000 IG customers through their PureDeal platform. IG recognised the benefit to their customers and have stood behind an innovative FinTech business, offering marketing and advertising services through their existing channels.
In a community where technology is used by people but commonly built with the idea of selling to businesses, it is refreshing to see a FinTech company that is focused on putting pounds in the pockets of their customers. Seeing an incumbent stand behind a startup is a great example for the FinTech community to follow.
