iZettle/Forsman & Bodenfors – “12 Hour Store”

iZettle is the first mobile payments company in this space to do a big marketing push. Together with Forsman & Bodenfors it created a campaign centred on the notion that ‘big things start small’.

During six days in October, iZettle helped six of Britain’s smallest businesses to open up their own flagship store on Britain’s greatest shopping street – for 12 hours each.

The campaign – which delivered messaging across TV, radio, print and digital – showcased that iZettle empowers small businesses, highlighting that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle.