Nutmeg/Design Studio – “Investing Without the Bankers”

Online investment management company Nutmeg set out to target London commuters during ‘ISA season’ with a campaign led by DesignStudio.

The three-phased campaign, based around the core proposition ‘Simplicity is the ultimate sophistication’ and running from January to early April, was designed to drive brand awareness, promote the benefits of intelligent online investment and encourage consumers to invest in a Nutmeg ISA.

The campaign features across the London Underground network, rail and on billboards on roads into London.