Paysafe – Lost in Transaction Volume 2

Can merchants be everything to everyone?

More than two decades since the advent of the web, successful digital business strategies remain an elusive target for many e-commerce operators and vendors.

In Lost in Transaction: Volume I, we looked at the trends in payments methods, and how consumer preferences are changing.

This report, Lost in Transaction: Volume II, looks at how businesses can meet challenges set out by a fast moving payments industry and ever-evolving consumer demand.

In particular, it examines the reality of consumer expectations around experience and security; why merchant attitudes towards payment methods might not be sufficiently well aligned to those expectations; and, ultimately, how they may be losing significant business and revenue as a result.

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