Can merchants be everything to everyone?
More than two decades since the advent of the web, successful digital business strategies remain an elusive target for many e-commerce operators and vendors.
In Lost in Transaction: Volume I, we looked at the trends in payments methods, and how consumer preferences are changing.
This report, Lost in Transaction: Volume II, looks at how businesses can meet challenges set out by a fast moving payments industry and ever-evolving consumer demand.
In particular, it examines the reality of consumer expectations around experience and security; why merchant attitudes towards payment methods might not be sufficiently well aligned to those expectations; and, ultimately, how they may be losing significant business and revenue as a result.
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