PPRO Payments & E-Commerce Report Eastern Europe 2016

With countries ranging from those which have successfully transitioned to a market economy, such as Poland and the Czech Republic, to those which are still in the process of transition, such as Bulgaria, e-commerce trends are widely divergent.

With 47.2 bn USD in transactions annually, Eastern Europe is the fourth largest e-commerce market in the world, trailing Asia-Pacific, North America and Western Europe by a significant margin. In contrast to more developed markets, where e-commerce growth has slowed, the relatively young e-commerce market in this region offers significant opportunities for growth.

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