Home to some of the most important sectors for fashion, culture, industry and global finance, together with a mature but growing ecommerce market, Western Europe is a highly attractive sector for investment. It boasts an average annual income of around $55,000, well above the world average of under $10,000.
PPRO’s Payments and E-Commerce Report presents a snapshot of the state of ecommerce in Western Europe in 2016, covering the region’s 12 largest markets, which between them make up 87% of its total ecommerce revenue. The report looks at key statistics for each market, as well as the most important trends which are driving ecommerce in the region, and presents a summary of how ecommerce in Western Europe is growing and changing in a highly visual format.
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