Visa Europe/Geometry Global and MEC UK – “Everyday Britons”

The Everyday Britons campaign from Visa Europe aims to educate the British public about the accessibility, ease and safety of using contactless payments.

Running predominantly across online and social, the campaign achieved an early coup by securing an agreement with ITV to feature Visa-branded contactless terminals on its flagship soaps, Coronation Street and Emmerdale.

The dedicated ‘Golden Spaces’ portal on the payment provider’s website displays use cases for contactless payments and advice and case studies will be shared on Twitter via the @visagoldenspace handle and #contactlessbritain.